A story made of passion and determination, of love for beauty and elegance

Everything began in Martina Franca, Puglia, in the workshop of Vito Lerario known as Tagliatore because he used to cut and stitch shoe uppers. This nickname was inherited by his son Franco, who instead decided to dedicate himself to tailoring. In 1994 he opened the company Confezioni Lerario and in 1999 launched the brand Tagliatore. A family story that has its origins in the sign of authenticity and Italian know-how.

A family business, which has reached the second generation and is founded on an all Italian production line. Among the four children, each with a key role within the company, Pino Lerario is the creative mind and the spokesperson driving the brand, who follows with meticulous attention all the planning and productive phases.

Pino Lerario & The Family

“My grandfather produced shoes. Then we passed onto clothes with the same taste, with that obsessive attention for design, know how, testing and cutting. Ours is a family story, we have grown and we have evolved to the point of launching our brand in the world. Today we are a company with a tailormade vocation and over the years there has been a great evolution in the brand. One of the best moments of my career was certainly when I met Nino Cerruti, not only a great businessman but one of the best creators of fabrics, who has represented elegance and style for decades at an international level.” Pino Lerario

The Territory

“In Puglia we find ourselves working in a place which is a little distant from the conventional areas of fashion, in an area where a centre, which has a long tradition on its shoulders, has developed. In this land, during every creative process you are inspired by the location and by its colours, and by the aromas and sensations of the earth. The landscape is an important component, to say nothing of the people, an innate elegance exists and enters our culture, a simple formality which all people follow even just for a short walk in the open. We want to transmit these emotions and this atmosphere in our items of clothing. In our men’s collections we have revolutionized the world of the jacket, with the introduction of wide lapels and harmonic slim fits so that everything is in line with the male body, also playing with sophisticated colour combinations with the innovation of brick red, red and lobster red: hints able to enliven the fabric.” Pino Lerario

our steps

  • 1920

    La storia della famiglia Lerario inizia con Vito, che a Martina Franca, in Puglia, apre una bottega dove taglia e cuce tomaie di scarpe. Da qui il soprannome di “Tagliatore” viene trasmesso anche al figlio.

  • 1960

    Negli anni ’60, Franco Lerario decide di intraprendere la professione di sarto e apre la sua sartoria con il suo bagaglio di esperienze professionali e personali, grazie anche alla visita dell’allora Presidente del Consiglio Bucciarelli Ducci, che visita l’azienda.

  • 1970

    Il 2 agosto 1972 Franco Lerario decide mettersi in proprio, assumendo i primi 10 operai. Nonostante non disponesse ancora di una sala taglio, riesce a sviluppare nuovi capi di abbigliamento per un importante grossista di Firenze.

  • 1980

    Nel 1984 Franco Lerario valica i confini approdando sulla scena londinese, che diventa un importante mercato di riferimento. Nel 1988 il costumista Bob Ringwood crea i costumi per il film Batman diretto da Tim Burton.

  • 1990

    Negli anni ’90 Pino Lerario diventa Direttore Creativo del marchio Tagliatore, seguendo quella tradizione sartoriale tramandata dal nonno e dal padre che producevano, rispettivamente, prima scarpe e poi abbigliamento, con la manualità di chi lavora con grande passione.

  • 2000

    Sotto la guida creativa di Pino Lerario, l’azienda si consolida e si caratterizza come un prodotto industriale dalla vocazione sartoriale e dal carattere forte, la cui ricerca nei tessuti e nei dettagli segna la differenza.

  • 2007

    Nel 2007 viene lanciata Tagliatore 0205, la linea di abbigliamento femminile che rimane fedele all’ispirazione e alla costruzione dei capi della linea maschile.

  • 2010

    Tagliatore è presente a Pitti Immagine Uomo per ampliare la propria esposizione wholesale e per presentarsi a un pubblico di buyer e stampa internazionali.

  • 2018

    Nel 2018 viene messo in atto l’importante progetto di brand extension con l’introduzione di scarpe, borse e accessori per creare un total look completo.

  • 2021

    Le campagne pubblicitarie di Tagliatore sono state firmate dal fotografo internazionale Brett Lloyd.

  • 2022

    Nel 2022 Pino Lerario e la famiglia Lerario hanno festeggiato il 50° anniversario di Tagliatore all’Hotel Principe di Savoia di Milano.

House of Tagliatore

House of Tagliatore is a place where Tagliatore’s values ​are shared with friends and connoisseurs of the brand. Unique and distinctive style guided by the taste of Pino Lerario, creative director and soul of the brand. An exclusive and inclusive meeting place in the heart of Milan, an unprecedented space for continuous evolution in which the culture and expression of the Tagliatore world coexist. The Tagliatore aesthetic connects with the pillars of contemporary lifestyle with a perfect combination of fashion, design, cinema and music.

PALAZZO MERONI
CORSO ITALIA, 1 – MILANO

Legal Notice

Confezioni Lerario s.r.l. declines any liability for any online purchases made on unauthorized sites or platforms, highlighting that the “Tagliatore” products are distributed by the Company exclusively through its expressly approved retailers.

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